Apple’s iPhone dominates Samsung’s Galaxy S in its home, South Korea

When South Korea’s technology czar, Hwang Chang-gyu, was in conversation with the reporters and the negotiation turned towards smartphones, Hwang Chang-gyu admitted that he owned both Apple Inc.’s iPhone 4 as well as Samsung Electronics Co.’s Galaxy S.

Then finally, he admitted that he preferred his iPhone and called it “more convenient” than the Galaxy. He said, “The reason we couldn’t make a smart phone like iPhone is that we don’t know how to shoot ahead.” After turbulence in the local media, Hwang issued a renunciation straining on Samsung’s competitiveness.

The northeast Asian nation is one of the most fertile markets for phones with 45 million cellular users among a population of 49 million. The world’s largest tech company, Samsung is quite used to the inexorable assaults on foreign markets. But, what is more repelling is a daring unpleasant by a foreign competitor invading its productive home territory with a breakthrough product.

Brian Marshall, an analyst with the research and investing firm Gleacher & Co. said, “Apple is an iconic logo and people worldwide want to be part of its coolness while Samsung has long dominated in South Korea that has started to change.”

Samsung officials call the sales war a sign of healthy market and spokesman James Chung wrote in an e-mail, “Ultimately, consumers have a lot to gain from fiercer competition, be it in markets at home or abroad. Such competition is what keeps companies on their toes to create better products.”